Marketing & Brand Management

As Marketing & Brand Manager at AME Trade Ltd, I led the strategic planning, brand positioning, and multi-channel marketing execution for a portfolio of international mining, energy, and infrastructure conferences across Europe and Africa. My role focused on strengthening brand coherence, improving digital experience, and ensuring content accuracy and consistency across all communication channels.

I worked closely with internal teams, ministries, and global partners to deliver integrated marketing campaigns and clear, well-structured content that supported commercial objectives and enhanced event visibility.

Content Management & Communications

Managed multi-channel content across websites, newsletters, social media, brochures, and event materials.
Structured information clearly and accurately for diverse audiences including ministries, sponsors, and delegates.
Coordinated with internal teams, ministries, and sponsors for accurate, timely content.
Maintained consistent messaging and tone across all conference touchpoints.

Website Development & UX Management

Redesigned and oversaw the development of 8+ international conference websites.
Improved user journeys, content flow, and UX to support clearer navigation.
Managed ongoing updates and ensured accuracy across rapidly changing event timelines.
Worked closely with developers to implement UI/UX refinements aligned with brand identity.